Most definitely! It’s been proven again and again by business after business. In fact, not utilizing digital media marketing can harm your business since having an online presence on digital media is expected of any reputable firm these days.

One thing is for sure – digital media marketing is never free. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a digital media employee, or outsourcing to a marketing firm, there is always a cost. The key is to get the maximum ROI out of the time or money you put into it. It’s important to remember, however, that ROI doesn’t have to mean revenue. It can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. The ROI you end up with is the direct result of how focused your digital media marketing strategy

It’s essential for both but in different ways. While B2C businesses can focus on more light-hearted, fun digital media posts, B2B businesses need to use digital media to share valuable industry content. However, as a tool for connecting a business with its customers, digital media is vital to both.

Videos are becoming more and more critical in the world of digital media marketing. YouTube gets over 4 billion views per day! Promote your brand’s image through a video, let your audience have a peek behind the scenes at your business, or make a how-to video.

Whether your business is taking advantage of it or not, digital media has forever changed how consumers communicate with companies and vice versa. Being accessible to your customers – and your prospective clients – via digital media is vital for developing relationships with them and helping them through the sales funnel.